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the upwell blog

Caitlyn of Upwell

Promoting sales and offers during the holiday season is tempting for many business owners. We know consumers are looking for deals, and are prepared to spend. But as a service provider, we caution you from falling for the “sales season” trap! We talk about this more in our last blog.  However, whether or not you […]

creating sustainable sales funnel at table

In this blog, we’ll walk you through what a marketing funnel is, why it can benefit your brand, and how to start creating one.

How to establish your messaging As a business owner, our brand is one of the biggest assets in the business. It dictates how our audience sees us and how we can build brand loyalty & stay top-of-mind with them. Therefore, it is essential to stay consistent with your messaging across all platforms (blogs, emails, sales […]

I am a business and marketing strategist for impact-driven businesses looking to scale their business sustainably and experience incredible clarity as we work towards their big vision for their business & its impact. 

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Hey there! I’m Caitlyn, your biggest supporter in all things marketing and business.

With guiding questions and tips for creating a successful strategy to grow your business!

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