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The point of creating a results-driven marketing strategy is to ensure you invest your time and resources wisely. When you decide your end goal first—like higher profits, more free time, client retention—you can then create SMART steps to get you there.

Read this post to learn what inbound marketing is, why it’s so important, and how you can start using inbound marketing tactics today!

Learn about the benefits of paid advertising and five things to consider before allocating funds to an advertising budget

One goal in marketing is to connect with your ideal client, and this is done through a combination of being in the right places and through your messaging. This post dives into how you can be sure your messaging is connecting with the right people and, if it’s not, how you can improve your messaging!

There’s an art to balancing using your intuition and backing your decisions with data & facts. As a business owner, it’s important to use a healthy balance of these to make confident decisions. Learn how to collect and analyze data so you can begin making well-informed, data-driven decisions in your business.