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the upwell blog

business goals

No matter what stage of business you’re at, it’s always a good idea to take time to analyze and understand your annual business performance throughout the year–and set fresh goals for the upcoming period. 

As we draw closer to the holiday season, more and more deals and discounts are popping up in physical stores and online retailers. In just a few more weeks, sales will kick in for one of the biggest shopping days of the year: Black Friday.  Black Friday deals were traditionally used by product-based businesses with […]

Caitlyn of Upwell Strategies works on computer

Quiet quitting might not be the right term, but it does bring to light the issue of employees not being compensated for all the work they do. Setting healthy boundaries is the best approach to this problem.

Caitlyn of Upwell

When scaling your business, there are some important factors to keep in mind. Learn about what questions to ask yourself to set your business up for success.

Caitlyn of Upwell Strategies at computer at dining table

It’s worth offering customized services for your clients. Learn about the benefits of customization and get some tips on taking a customized approach.

Kaitlyn of Upwell Strategies on computer

Explore the details, planning, and strategy that went into our new Full-Service Packages.

Caitlyn Wells, owner, emailing her client about rebranding

When you run a business, you will have to make tough decisions, often under pressure. This post breaks down why decision-making is a key indicator of leadership and business success.

Caitlyn Wells of Upwell Strategies is on laptop computer in a park with green grass and trees in background

As small business owners, we have a unique opportunity to give back to our neighbors, our community, and our planet. If all businesses–big and small–made giving back a priority, imagine the impact we could have on the world! This post will explain why giving back is good for business–and yes, even your small business.

on beach with sunset

In this post, we’ll guide you through how to do an audit of your business, identify gaps, foster growth, define strategic goals, and create an action plan for long-term success.

upwell strategies black friday

As you get ready for the second quarter of 2022 it’s essential to take the time to reflect and strategically plan for the months ahead. In this post, we’ll guide you through some small business financial planning advice so you can head into Q2 with clarity and confidence.

Business consultant, Caitlyn Wells, will help you reach your business goals.

A business consultant will help you develop your action plan, identity the gaps in your business, give you a fresh and objective perspective, and offer their expertise to help you reach your business goals. Learn more in this post!

Upwell Strategies owner Caitlyn Wells sitting on a beach.

Let’s explore how exactly an offer suite helps you scale and how you can create a scalable offer suite in your own business. 

I am a business and marketing strategist for impact-driven businesses looking to scale their business sustainably and experience incredible clarity as we work towards their big vision for their business & its impact. 

Are you thinking “that’s exactly the support I need”?

Hey there! I’m Caitlyn, your biggest supporter in all things marketing and business

How to Plan for Successfully Scaling Your Business

Complete with guiding questions to help you think strategically in your business!