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the upwell blog

business goals

No matter what stage of business you’re at, it’s always a good idea to take time to analyze and understand your annual business performance throughout the year–and set fresh goals for the upcoming period. 


creating a sustainable sales funnel on computer

This client recognized her sales funnel wasn’t functioning as well as it could. After assessing her existing funnel and her future goals, we rebuilt the funnel for optimized functionality & increased results.

Caitlyn Wells shares how to build a sustainable business

Learn what it means to build a sustainable business, how to prioritize sustainability as your business scales, and why sustainability matters for you and your business.

I am a business and marketing strategist for impact-driven businesses looking to scale their business sustainably and experience incredible clarity as we work towards their big vision for their business & its impact. 

Are you thinking “that’s exactly the support I need”?

Hey there! I’m Caitlyn, your biggest supporter in all things marketing and business

How to Plan for Successfully Scaling Your Business

Complete with guiding questions to help you think strategically in your business!