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the upwell blog

creating sustainable sales funnel at table

In this blog, we’ll walk you through what a marketing funnel is, why it can benefit your brand, and how to start creating one.

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Caitlyn of Upwell Strategies at computer at dining table

It’s worth offering customized services for your clients. Learn about the benefits of customization and get some tips on taking a customized approach.

How to establish your messaging As a business owner, our brand is one of the biggest assets in the business. It dictates how our audience sees us and how we can build brand loyalty & stay top-of-mind with them. Therefore, it is essential to stay consistent with your messaging across all platforms (blogs, emails, sales […]

Caitlyn of Upwell Strategies works on computer

Ever heard of how market research is one of the most important tasks in your business, but you don’t know where to start? In this post, we will guide you on conducting market research and leveraging the data collected.

I am a business and marketing strategist for impact-driven businesses looking to scale their business sustainably and experience incredible clarity as we work towards their big vision for their business & its impact. 

Are you thinking “that’s exactly the support I need”?

Hey there! I’m Caitlyn, your biggest supporter in all things marketing and business

How to Plan for Successfully Scaling Your Business

Complete with guiding questions to help you think strategically in your business!