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the upwell blog

Most entrepreneurs need to know and understand beyond the basic principles of running a business, marketing, cash flow management, and team management before making a name for their business. In this blog, explore practical resources to help you effectively run a business!

Election years are tough for small businesses to market. There’s so much more noise in people’s lives and on social media that it’s way more difficult for people to notice your awesome service offers or products. So what should we underdogs do?

creating sustainable sales funnel at table

In this blog, we’ll walk you through what a marketing funnel is, why it can benefit your brand, and how to start creating one.

Caitlyn of Upwell Strategies at computer at dining table

It’s worth offering customized services for your clients. Learn about the benefits of customization and get some tips on taking a customized approach.

How to establish your messaging As a business owner, our brand is one of the biggest assets in the business. It dictates how our audience sees us and how we can build brand loyalty & stay top-of-mind with them. Therefore, it is essential to stay consistent with your messaging across all platforms (blogs, emails, sales […]

Caitlyn of Upwell Strategies works on computer

Ever heard of how market research is one of the most important tasks in your business, but you don’t know where to start? In this post, we will guide you on conducting market research and leveraging the data collected.

I am an operations & systems strategist for impact-driven businesses looking to scale their business sustainably. The goal? For our clients to experience incredible clarity as we work towards their big vision for their business & its impact. 

If you are thinking “That’s exactly the support I need!”

Hey there! I’m Caitlyn, your biggest supporter in all things business and operations.

With guiding questions and tips for creating a successful strategy to grow your business!

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