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the upwell blog

As we draw closer to the holiday season, more and more deals and discounts are popping up in physical stores and online retailers. In just a few more weeks, sales will kick in for one of the biggest shopping days of the year: Black Friday.  Black Friday deals were traditionally used by product-based businesses with […]


Caitlyn Wells, owner, emailing her client about rebranding

When you run a business, you will have to make tough decisions, often under pressure. This post breaks down why decision-making is a key indicator of leadership and business success.

I am a business and marketing strategist for impact-driven businesses looking to scale their business sustainably and experience incredible clarity as we work towards their big vision for their business & its impact. 

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Hey there! I’m Caitlyn, your biggest supporter in all things marketing and business

How to Plan for Successfully Scaling Your Business

Complete with guiding questions to help you think strategically in your business!