Your place to learn all things business & marketing

Grab a coffee (or tea), get comfy, and stay awhile…

the upwell blog

business goals

No matter what stage of business you’re at, it’s always a good idea to take time to analyze and understand your annual business performance throughout the year–and set fresh goals for the upcoming period. 

feat
ured

Promoting sales and offers during the holiday season is tempting for many business owners. We know consumers are looking for deals, and are prepared to spend. But as a service provider, we caution you from falling for the “sales season” trap! We talk about this more in our last blog.  However, whether or not you […]

creating sustainable sales funnel at table

In this blog, we’ll walk you through what a marketing funnel is, why it can benefit your brand, and how to start creating one.

Bridgette Simmonds

I felt so excited about the fact that I was working for myself in my business, doing what I love and yet I was absolutely exhausted.  Every single day.   One of the main reasons I chose to leave my full time job in corporate was so that I could experience the oft-imagined freedom of owning […]

I am a business and marketing strategist for impact-driven businesses looking to scale their business sustainably and experience incredible clarity as we work towards their big vision for their business & its impact. 

Are you thinking “that’s exactly the support I need”?

Hey there! I’m Caitlyn, your biggest supporter in all things marketing and business

How to Plan for Successfully Scaling Your Business

Complete with guiding questions to help you think strategically in your business!