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the upwell blog

Caitlyn, owner of Upwell Strategies sitting on the floor with her laptop on her lap.

Read this post to learn what inbound marketing is, why it’s so important, and how you can start using inbound marketing tactics today!

Overhead view of a woman sitting at a table with a laptop and journal in front of her and an iPhone in her hands.

Learn about the benefits of paid advertising and five things to consider before allocating funds to an advertising budget

One goal in marketing is to connect with your ideal client, and this is done through a combination of being in the right places and through your messaging. This post dives into how you can be sure your messaging is connecting with the right people and, if it’s not, how you can improve your messaging!

There’s an art to balancing using your intuition and backing your decisions with data & facts. As a business owner, it’s important to use a healthy balance of these to make confident decisions. Learn how to collect and analyze data so you can begin making well-informed, data-driven decisions in your business.

I am an operations & systems strategist for impact-driven businesses looking to scale their business sustainably. The goal? For our clients to experience incredible clarity as we work towards their big vision for their business & its impact. 

If you are thinking “That’s exactly the support I need!”

Hey there! I’m Caitlyn, your biggest supporter in all things business and operations.

With guiding questions and tips for creating a successful strategy to grow your business!

Strategic Planning Workbook

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