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the upwell blog

business goals

No matter what stage of business you’re at, it’s always a good idea to take time to analyze and understand your annual business performance throughout the year–and set fresh goals for the upcoming period. 


Promoting sales and offers during the holiday season is tempting for many business owners. We know consumers are looking for deals, and are prepared to spend. But as a service provider, we caution you from falling for the “sales season” trap! We talk about this more in our last blog.  However, whether or not you […]

As we draw closer to the holiday season, more and more deals and discounts are popping up in physical stores and online retailers. In just a few more weeks, sales will kick in for one of the biggest shopping days of the year: Black Friday.  Black Friday deals were traditionally used by product-based businesses with […]

Caitlyn of Upwell Strategies works on computer

Quiet quitting might not be the right term, but it does bring to light the issue of employees not being compensated for all the work they do. Setting healthy boundaries is the best approach to this problem.

I am a business and marketing strategist for impact-driven businesses looking to scale their business sustainably and experience incredible clarity as we work towards their big vision for their business & its impact. 

Are you thinking “that’s exactly the support I need”?

Hey there! I’m Caitlyn, your biggest supporter in all things marketing and business

How to Plan for Successfully Scaling Your Business

Complete with guiding questions to help you think strategically in your business!