Client Transformation: Creating a Sustainable Sales Funnel
Jessie is a photographer who provides amazing brand photography services. She also offers a course teaching others how to grow a successful brand photography business. The Brand Photographer Method Bootcamp. She inspires photographers to build their dream lifestyle. With a sustainable business model that won’t leave them feeling exhausted or burnt out.
The Challenge
Originally, Jessie booked a VIP Strategy Session to focus on optimizing her current sales funnel for her course. The funnel wasn’t working as smoothly or effectively as Jessie wanted it to. She was unsure of what potential changes to make to improve her funnel’s effectiveness.
The Plan for a Sustainable Sales Funnel
After conducting a thorough funnel audit and data analysis. We then discussed options to help her improve her funnel and client journey based on her short and long-term goals. By the end of the call, Jessie was excited about all the recommendations for optimizing her funnel. She felt clarity on how to rebuild an amazing evergreen sales funnel for her course. In addition to that. She loved that we walked through ways to test different parts of the funnel so she could further optimize it after our time working together.
Jessie knew these changes would help her sales funnel perform better. She also knew she didn’t have the time or technical knowledge to implement it on her own very easily. As a result, she decided to book another project with Upwell Strategies to let us implement the funnel rebuild for her.
The Results for a Sustainable Sales Funnel
During the project, we implemented the recommendations we had already outlined during Jessie’s Strategy Session to create a sustainable sales funnel.
We started out by making adjustments to the overall flow or journey that one takes through the sales funnel. Including the rearranging, adding, and removing of some of the steps in her previous sales funnel. We then focused on editing her sales page to have a different flow of information. So it would be more concise and provide a better user experience. We also compiled the best performing emails from her various live launches and former evergreen funnel to use as the foundation for an improved email sequence.
In addition to a new funnel strategy, updated sales page, and revamped email sequence. We also implemented important “behind the scenes” technical aspects to ensure a high quality experience for both the client and Jessie. This involved setting up specific automations to improve the client experience throughout the stages of the funnel. As well as optimizing the lead tracking and data capture so that Jessie can easily pull insights and make improvements later on. Jessie was then provided a tutorial on the action steps she can take to make edits to the funnel and to test various lead magnets for effectiveness.
As the final step of the project, Jessie received a detailed final document with all of the funnel audit results, research, funnel & marketing strategy, newly built funnel overview, and next steps so that she’s well-prepared to manage and continue to optimize her sales funnel with confidence and clarity.
Still Going Strong
With an improved sustainable sales funnel and marketing strategy for her course, Jessie can more easily connect with her ideal clients & generate consistent conversions for her Brand Photographer Method Bootcamp course. She is able to nurture her leads and promote her course with confidence & ease (and without it requiring too much of her direct time & energy).
Now she can spend more time & attention on other parts of her business as she continues to grow and build her own dream business & lifestyle. With a sales funnel optimized & rebuilt for her needs and her goals, she now has a sustainable system in place that will allow her to scale her business more effectively and easily.
Testimonial
“I would highly recommend Upwell Strategies for Marketing Strategy and Funnel Optimization. I actually hired her first just to complete an audit and strategy of my existing evergreen funnel. After receiving her strategy notes, I knew I needed to hire her to actually implement a new funnel. She was communicative throughout the entire process, and very knowledgeable about the platform I was using. She really took the time to understand my needs and goals and provided some great suggestions to improve what I have.”
Work With Us
If you’ve ever felt like creating or implementing a marketing strategy is just too overwhelming, we can help it become achievable. We’re here to guide you and help you find the solutions that work best for your needs. With our customized solutions, we’ll give you the clarity and insight you need to move your business forward. Get in touch and let’s begin to work towards sustainable business growth and success.
